The Cost of Convenience of Shopping Online

What’s a customer’s time worth? What could be more convenient than ordering products from home or from an office and having them delivered to your doorstep or desk? Is it really easier and more convenient to get into the car, drive through traffic to a store, find a parking space, go into the store, locate the products, wait in line, pay for the items, and then drive through traffic to your office or home? That process is not convenient or time saving, yet that is what people are willing to do because they perceive that it is “easier” than shopping on some websites. Unless there is an immediate need to have a product, successful online shopping is clearly more convenient.

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