Content That Adds Value

Provide the right information in the right manner at the right time to your customers by applying the following recommendations:

  • Understand your categories and key customer needs.
  • Provide relevant and usable content on your website.
  • Make content easily accessible.
  • Layer content to accommodate different shopper types.

Shoppers may need a little or a lot of information. Providing deeper layers of information accommodates those people without interfering with other shoppers’ needs.


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