Page copy should be succinct and easy to scan using short paragraphs. subheadings. and bulleted lists. Text labels must be self-explanatory. Follow magazine or newspaper article principles, and put your major message in the headline, with supporting points visible and clearly understood. In the first few seconds on the page, shoppers must know what the product is and why they might need or want it. Good visual design is a craft.
Text and Background Contrast
Provide a highly readable landscape by applying the following recommendations:
- Use high-contrast colors between the text and background by using plain color or subtle patterns for backgrounds.
- Avoid intense colors such as red.
- Considerations for color-blindness should be taken into account.